Quick Highlights
- Client: Fortune 500 FMCG Company
- Industry: Consumer Packaged Goods
- Key Result: 80% Faster Reporting | 160 Analyst Hours Saved per Month
The Challenge
A leading FMCG enterprise faced significant hurdles in their monthly sales reporting process:
- Manual Data Extraction: Reliance on cumbersome manual exports from SAP.
- Fragile Excel Spreadsheets: Prone to errors and frequent data integrity issues.
- Delayed Insights: Reporting took up to 5 days, delaying campaign and business-critical decisions.
This inefficient process hindered the agility needed for timely campaign adjustments and strategic decisions.
Our Solution
We implemented a comprehensive analytics and automation solution tailored to the client’s specific needs:
- Power BI Automation: Established a fully automated reporting pipeline enabling real-time data updates and intuitive dashboards.
- Data Lake Optimization: Cleaned and standardized data lakes to ensure high-quality, consistent data flow.
- Digital Analytics Integration: Standardized systems including Google Analytics 4 (GA4), Google Tag Manager (GTM), and CRM platforms.
- Unified Dashboards: Developed user-friendly dashboards for both executive overviews and detailed analyst exploration.
This solution provided executives and analytics teams with accurate, timely, and actionable insights.
Results & Impact
The transformation yielded immediate operational and strategic benefits:
- 80% Reduction in Reporting Time: Reporting timelines reduced from 5 days to less than a day.
- 160 Hours Saved Monthly: Analysts redirected their focus from manual reporting tasks to strategic growth and insights generation.
- Same-Day Campaign Decisions: Real-time data empowered swift and informed campaign adjustments.
“We now launch campaigns based on same-day numbers. This was impossible before. It’s one dashboard, one source of truth.”
— Senior Analytics Manager, FMCG Client
Capabilities Delivered
- Business Intelligence (Power BI)
- Data Lake Management & Optimization
- Digital Analytics Standardization (GA4, GTM)
- Executive-Level Dashboards & Visualization